Case Studies
Constructing a multi-country, multi-factor opportunity sizing model
Business Challenge The client wanted a singular model that covered all the medical device categories that they played in, with the goal of aligning the ambitions of various company divisions.Solution Delivered A six-country market sizing model covering 11 device...
Creation of personas for ostomy patients, based on their behaviour and product choices
Business Challenge The client was aiming to develop a customer-centric marketing strategy for ostomy patients, increasing Direct-to-Consumer communication and services portfolio, simultaneously informing new product development.Solution Delivered A multi-country study...
A multi-country price benchmarking study
Business Challenge Our client wanted to assess its pricing compared to major competitors in the dermo-filler market in order to position itself as a more premium offering.Solution Delivered A multi-country study analysing competitor pricing in relation to their...
Conducting a cost-benefit analysis of medical salesforce investment
Business Challenge Our client was considering various routes for expanding their salesforce (such as full vs. part-time staff) but needed to understand the strengths/ weaknesses of each.Solution Delivered A small model which compared the full cost and expected returns...
Pre-Product Launch Business Case in Medical Devices
Business Challenge Our client was planning on launching several new products to market and needed a flexible model to understand the impact on their bottom line.Solution Delivered A series of easy-to-use business cases for both global and regional teams which allowed...
Sizing the relevant oncology population for innovative nutritional solutions
Business Challenge Our client needed quantitative evidence for to justify investing in R&D and identify the most relevant oncology patient populations.Solution Delivered An in-depth sizing of cancer patients across 10 countries, segmented by treatment type, specific...
Assessing the current level of scientific evidence for specific nutritional products in a portfolio
Business Challenge Our client wanted to understand an emerging trend in medical nutrition and whether that trend had sufficient grounding in scientific literature.Solution Delivered A traditional literature review accompanied by summary PPT presentation answering key...
Testing innovative nutritional solutions with the goal of potential acquisition
Business Challenge Our client was considering acquiring a producer of innovative dysphagia-friendly nutritional products, but needed to understand the potential market. Solution Delivered An extensive analysis of channels, key decision makers, as well as patients to...
Shifting to a different business model in dermocosmetics
Business Challenge Our client aimed to play in private dermatology practices and skincare clinics to increase sales but needed to understand ease of capture. Solution Delivered A segmentation and sizing of both private dermatology practices and skincare clinics to...
Moving from a product focus to a disease specific approach (new global and local strategy)
Business Challenge Our client was seeking to reinvigorate medical nutrition sales by taking a disease-specific approach but required a deeper understanding of the market and ecosystem to inform their strategy. Solution Delivered A comprehensive study of the medical...