Case Studies

Constructing a multi-country, multi-factor opportunity sizing model

Constructing a multi-country, multi-factor opportunity sizing model

Business Challenge The client wanted a singular model that covered all the medical device categories that they played in, with the goal of aligning the ambitions of various company divisions.Solution Delivered A six-country market sizing model covering 11 device...

A multi-country price benchmarking study

A multi-country price benchmarking study

Business Challenge Our client wanted to assess its pricing compared to major competitors in the dermo-filler market in order to position itself as a more premium offering.Solution Delivered A multi-country study analysing competitor pricing in relation to their...

A multi-country price benchmarking study

Conducting a cost-benefit analysis of medical salesforce investment

Business Challenge Our client was considering various routes for expanding their salesforce (such as full vs. part-time staff) but needed to understand the strengths/ weaknesses of each.Solution Delivered A small model which compared the full cost and expected returns...

Constructing a multi-country, multi-factor opportunity sizing model

Pre-Product Launch Business Case in Medical Devices

Business Challenge Our client was planning on launching several new products to market and needed a flexible model to understand the impact on their bottom line.Solution Delivered A series of easy-to-use business cases for both global and regional teams which allowed...

Shifting to a different business model in dermocosmetics

Shifting to a different business model in dermocosmetics

Business Challenge Our client aimed to play in private dermatology practices and skincare clinics to increase sales but needed to understand ease of capture. Solution Delivered A segmentation and sizing of both private dermatology practices and skincare clinics to...