Case Studies Bigger Icon Med Tech

Creation of personas for ostomy patients, based on their behaviour and product choices

Med Tech

Published on

18 September 2023


Business Challenge

The client was aiming to develop a customer-centric marketing strategy for ostomy patients, increasing Direct-to-Consumer communication and services portfolio, simultaneously informing new product development.


Solution Delivered

A multi-country study on the product choice, behaviour and challenges of ostomy patients, culminating in 6 personas with a tailored strategy for communication and ranking for new product prioritisation.

Competencies Involved

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Patient Segmentation and Profiling

New Product Development

Ranking of Customer Needs