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Conducting a cost-benefit analysis of medical salesforce investment

Healthcare Categories

Published on

16 September 2023


Business Challenge

Our client was considering various routes for expanding their salesforce (such as full vs. part-time staff) but needed to understand the strengths/ weaknesses of each.


Solution Delivered

A small model which compared the full cost and expected returns of each method of expanding the salesforce, leveraging a prior market sizing.

Competencies Involved

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Salesforce Coverage and ROI Modeling

Market Sizing and Forecasting