Case Studies Bigger Icon Healthcare Categories

Constructing a multi-country, multi-factor opportunity sizing model

Healthcare Categories

Published on

19 September 2023


Business Challenge

The client wanted a singular model that covered all the medical device categories that they played in, with the goal of aligning the ambitions of various company divisions.


Solution Delivered

A six-country market sizing model covering 11 device categories and 23 conditions based on a combination of primary and secondary research – with a dollar value output for each device/condition.

Competencies Involved

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Market Sizing and Forecasting

Opportunity and Customer Segment Sizing

Scientific Literature Analysis