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Testing innovative nutritional solutions with the goal of potential acquisition

Healthcare Categories

Published on

12 September 2023


Business Challenge

Our client was considering acquiring a producer of innovative dysphagia-friendly nutritional products, but needed to understand the potential market.


Solution Delivered

An extensive analysis of channels, key decision makers, as well as patients to understand the demand in each channel and consider various routes to market.

Competencies Involved

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Product Concept Testing with Patients/HCPs

Patient Journey

HCP Profiling/Segmentation