Testing innovative nutritional solutions with the goal of potential acquisition

Business Challenge

Our client was considering acquiring a producer of innovative dysphagia-friendly nutritional products, but needed to understand the potential market.

Solution Delivered

An extensive analysis of channels, key decision makers, as well as patients to understand the demand in each channel and consider various routes to market.

Competencies Involved

Product Concept Testing with Patients/HCPs

Patient Journey

HCP Profiling/Segmentation