Testing innovative nutritional solutions with the goal of potential acquisition
Business Challenge
Our client was considering acquiring a producer of innovative dysphagia-friendly nutritional products, but needed to understand the potential market.
Solution Delivered
An extensive analysis of channels, key decision makers, as well as patients to understand the demand in each channel and consider various routes to market.
Competencies Involved
Product Concept Testing with Patients/HCPs
Patient Journey
HCP Profiling/Segmentation