Pre-Product Launch Business Case in Medical Devices

Business Challenge

Our client was planning on launching several new products to market and needed a flexible model to understand the impact on their bottom line.

Solution Delivered

A series of easy-to-use business cases for both global and regional teams which allowed the client to quickly compare P&Ls across product launch and investment scenarios.

Competencies Involved

New Product Development Business Cases
Salesforce Coverage and ROI Modeling
Market Sizing and Forecasting