Moving from a product focus to a disease specific approach (new global and local strategy)

Business Challenge

Our client was seeking to reinvigorate medical nutrition sales by taking a disease-specific approach but required a deeper understanding of the market and ecosystem to inform their strategy.

Solution Delivered

A comprehensive study of the medical nutrition market including patient journey, HCP segmentation/profiling, competitor analysis, and market sizing. Piloted in three countries and expanded to 10+ countries.

Competencies Involved

Patient Journey

Patient & HCP Segmentation and Profiling

Competitive Analysis and Benchmarking