Conducting a cost-benefit analysis of medical salesforce investment

Business Challenge

Our client was considering various routes for expanding their salesforce (such as full vs. part-time staff) but needed to understand the strengths/ weaknesses of each.

Solution Delivered

A small model which compared the full cost and expected returns of each method of expanding the salesforce, leveraging a prior market sizing.

Competencies Involved

Salesforce Coverage and ROI Modeling
Market Sizing and Forecasting