A multi-country price benchmarking study

Business Challenge

Our client wanted to assess its pricing compared to major competitors in the dermo-filler market in order to position itself as a more premium offering.

Solution Delivered

A multi-country study analysing competitor pricing in relation to their offering, as well as customer brand perceptions and price sensitivity.

Competencies Involved

Competitive P&L Benchmarking and Analysis
HCP Segmentation and Profiling
Competitor Intelligence and Benchmarking