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Moving from a product focus to a disease specific approach (new global and local strategy)

Healthcare Categories

Published on

10 September 2023


Business Challenge

Our client was seeking to reinvigorate medical nutrition sales by taking a disease-specific approach but required a deeper understanding of the market and ecosystem to inform their strategy.


Solution Delivered

A comprehensive study of the medical nutrition market including patient journey, HCP segmentation/profiling, competitor analysis, and market sizing. Piloted in three countries and expanded to 10+ countries.

Competencies Involved

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Patient Journey

Patient & HCP Segmentation and Profiling

Competitive Analysis and Benchmarking