Case Studies Bigger Icon Dermocosmetics

A multi-country price benchmarking study

Dermocosmetics
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Published on

17 September 2023

Marker

Business Challenge

Our client wanted to assess its pricing compared to major competitors in the dermo-filler market in order to position itself as a more premium offering.

Marker

Solution Delivered

A multi-country study analysing competitor pricing in relation to their offering, as well as customer brand perceptions and price sensitivity.

Competencies Involved

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Competitive P&L Benchmarking and Analysis

HCP Segmentation and Profiling

Competitor Intelligence and Benchmarking