In the dynamic field of medical care, 2024 stands as a landmark year for ostomy care, characterised by groundbreaking innovations from leading companies like Coloplast and ConvaTec. An ostomy, a surgical procedure creating an opening (stoma) in the body for the discharge of bodily wastes, has traditionally been managed with basic pouches and care techniques. However, recent advancements in technology and a deeper understanding of patient needs are driving a significant shift in ostomy management. This analysis focuses on the major competitors in the ostomy care market, Coloplast and ConvaTec, and their specific technologies launched in 2024.

Key Launches and Technologies

a) Digital Leakage Notification

As part of their Strive25 strategy, Coloplast aims to elevate the standard of care for users and expedite the introduction of innovative products to the market. The launch of Heylo™ exemplifies this commitment, marking a major advancement in personalised care. A pilot study published in the British Journal of Nursing highlighted the impact of Heylo™ on reducing worry and improving quality of life for ostomates. The study found that users reported a significant decrease in anxiety related to potential leakages and a notable improvement in their overall quality of life¹.

• Launch Date and Location: 2024, globally. This product was launched in key markets such as the UK, Germany, and the US, reflecting Coloplast’s strategy to address diverse needs globally²³⁴.
• Product Details: Heylo™ is the world’s first digital leakage notification system, designed to provide early alerts for potential leaks. It received reimbursement approval in the UK starting in July 2024. This product constantly monitors for leakage one thousand times an hour and notifies the user immediately through a connected app, significantly reducing worry and improving quality of life for users.