Specialist nutrition
Enzymes: A New Frontier in Health Supplements
Within the rapidly evolving market of health supplements, enzymes have emerged as a powerful way for brands to distinguish themselves from competition. This type of innovation is crucial since consumers are increasingly discerning about ingredients and health impacts....
Embracing the Complexity of the Gut Health Market
Executive Summary The market for digestive health products has grown to ~$44Bn, driven largely by increased evidence and awareness surrounding the microbiome and probiotics. That said, a healthy digestive system requires more than just a healthy microbiome, and a...
The Value of Segmentation in Healthcare
A trend towards the personalisation of medical care Over the past decades, healthcare systems have been progressively shifting towards a more integrated and patient-centric approach to care. One form of this shift is tailoring treatments to the specific...
How India’s intense competition in the powdered health-food drink space will ultimately help Indian kids get better nutrients
Two important acquisitions in the Food & Beverage space are impending in India: H. J. Heinz’s Complan and GSK’s Horlicks and Boost brands1. These 3 brands are believed to represent almost two-thirds of the Indian children’s Health-Food Drink (HFD) market that is...
Does more complexity mean more value for Medical Nutrition?
In the past 10 years, the Medical Nutrition (“MN”) sector has shown significant evolution of its sales and marketing approach. For a long time, this sector targeted dietitian teams based in hospitals with relatively simple product lines segmented by age groups...