Medical devices
How COVID-19 has impacted medical devices: the case of wound care
As healthcare systems across the world scrambled to contain the spread of COVID-19 in the spring of 2020, resources were shifted away from many areas of healthcare to treat patients with the virus. The stay-at-home public health messaging advised people, at least...
Specialist nutrition
How India’s intense competition in the powdered health-food drink space will ultimately help Indian kids get better nutrients
Two important acquisitions in the Food & Beverage space are impending in India: H. J. Heinz’s Complan and GSK’s Horlicks and Boost brands1. These 3 brands are believed to represent almost two-thirds of the Indian children’s Health-Food Drink (HFD) market that is...
Does more complexity mean more value for Medical Nutrition?
In the past 10 years, the Medical Nutrition (“MN”) sector has shown significant evolution of its sales and marketing approach. For a long time, this sector targeted dietitian teams based in hospitals with relatively simple product lines segmented by age groups...
Nicotine alternatives
US Vape Stores: Can they Survive a Ban on Liquid Flavours?
Retailers of e-cigarettes in the U.S. are under increasing pressure as the FDA seeks to regulate the quickly growing and ever-changing nicotine alternative market. Of particular concern is the growing use of e-cigarettes among teenagers which has been described as an...