Research & Consulting Capabilities

A good value proposition and corporate strategy need to be grounded in a comprehensive understanding of the market. Companies that undertake this kind of thorough exercise are able to build stronger value propositions and realistic business forecasts.

Our consulting support stems from an in-depth knowledge of our client’s marketplace, which we acquire by conducting our own independent research. We work with our clients to identify strategic pillars and battlefields, which we then transform into a concrete plan of action at both the country and product category level.

Our team also has extensive experience producing tailored quantitative solutions to solve ongoing business problems. We work with clients to estimate the potential in highly technical markets, forecast growth, and organise and analyse both external and internal data.

Senior support is ensured throughout the process, leading to more agile engagements; efforts can always be redirected to further explore unforeseen business opportunities.

We offer tailored support in the following areas:

Consulting Solutions

Qualitative Capabilities

Market Landscape and Opportunity Assessment

Growth Strategy

Distribution Strategy Development & Distributor Search

Voice of Customer (VOC)

Customer Segmentation

Branding Strategies

New Concept Validation

Competitive Intelligence & Benchmarking

Capability Building Strategy Development


Quantitative Capabilities

Market Sizing

Market Forecasting

Business Case Modelling

P&L Construction

ROI Assessment

Additional Capabilities

Clinical Evidence Reviews

Script Writing