Business Challenge

The client wanted a singular model that covered all the medical device categories that they played in, with the goal of aligning the ambitions of various company divisions.

Solution Delivered

A six-country market sizing model covering 11 device categories and 23 conditions based on a combination of primary and secondary research – with a dollar value output for each device/condition.

Business Challenge

The client was aiming to develop a customer-centric marketing strategy for ostomy patients, increasing Direct-to-Consumer communication and services portfolio, simultaneously informing new product development.

Solution Delivered

A multi-country study on the product choice, behaviour and challenges of ostomy patients, culminating in 6 personas with a tailored strategy for communication and ranking for new product prioritisation.

Business Challenge

Our client wanted to assess its pricing compared to major competitors in the dermo-filler market in order to position itself as a more premium offering.

Solution Delivered

A multi-country study analysing competitor pricing in relation to their offering, as well as customer brand perceptions and price sensitivity.

Business Challenge

Our client was considering various routes for expanding their salesforce (such as full vs. part-time staff) but needed to understand the strengths/ weaknesses of each.

Solution Delivered

A small model which compared the full cost and expected returns of each method of expanding the salesforce, leveraging a prior market sizing.

Business Challenge

Our client was planning on launching several new products to market and needed a flexible model to understand the impact on their bottom line.

Solution Delivered

A series of easy-to-use business cases for both global and regional teams which allowed the client to quickly compare P&Ls across product launch and investment scenarios.