Shifting to a different business model in dermocosmetics
Business Challenge
Our client aimed to play in private dermatology practices and skincare clinics to increase sales but needed to understand ease of capture.
Solution Delivered
A segmentation and sizing of both private dermatology practices and skincare clinics to assess the “how-to-win” in each segment as well as an analysis of existing competitors.
Competencies Involved
HCP Profiling/Segmentation
Competitive Analysis and Benchmarking