Creation of personas for ostomy patients, based on their behaviour and product choices

Business Challenge

The client was aiming to develop a customer-centric marketing strategy for ostomy patients, increasing Direct-to-Consumer communication and services portfolio, simultaneously informing new product development.

Solution Delivered

A multi-country study on the product choice, behaviour and challenges of ostomy patients, culminating in 6 personas with a tailored strategy for communication and ranking for new product prioritisation.