Case Studies Bigger Icon Med Tech

Creation of personas for ostomy patients, based on their behaviour and product choices

Med Tech
Calendar

Published on

18 September 2023

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Business Challenge

The client was aiming to develop a customer-centric marketing strategy for ostomy patients, increasing Direct-to-Consumer communication and services portfolio, simultaneously informing new product development.

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Solution Delivered

A multi-country study on the product choice, behaviour and challenges of ostomy patients, culminating in 6 personas with a tailored strategy for communication and ranking for new product prioritisation.

Competencies Involved

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Patient Segmentation and Profiling

New Product Development

Ranking of Customer Needs