Constructing a multi-country, multi-factor opportunity sizing model
Business ChallengeThe client wanted a singular model that covered all the medical device categories that they played in, with the goal of aligning the ambitions of various company divisions.
Solution DeliveredA six-country market sizing model covering 11 device categories and 23 conditions based on a combination of primary and secondary research – with a dollar value output for each device/condition.
Market Sizing and Forecasting
Opportunity and Customer Segment Sizing
Scientific Literature Analysis