“Our team has conducted quantitative and qualitative analyses of vaping products and their marketplace in more than 20 global markets since 2012”
The market for Alternative Nicotine products has evolved rapidly over the last ten years, following the emergence of e-cigarettes – labelled also as vaping products and electronic nicotine delivery systems. The growth of the market has been driven by the escalating demand from smokers for safer and readily affordable alternatives to smoking.
Nicotine Alternatives now extend to a range of different nicotine delivery products, including heated tobacco products, “novel” tobacco (and nicotine) products and pharmaceutically licensed (NRT) products. It comprises a wide range of businesses, from tobacco and pharmaceutical multinationals to a vast array of SMEs across the value chain.
The sector experiences several challenges: in addition to the uncertainty in the long term with regards to regulation of vaping products in a majority of markets, the sector tends to be very competitive and fragmented, without clear leadership and a unified voice.
Our team members have expertise in the following Nicotine Alternative sectors:
- Heated Tobacco
- Nicotine Replacement Therapies (NRT)
Retailers of e-cigarettes in the U.S. are under increasing pressure as the FDA seeks to regulate the quickly growing and ever-changing nicotine alternative market. Of particular concern is the growing use of e-cigarettes among teenagers which has been described as an...