Medical Nutrition & Consumer Health
“Over the years, our team has conducted over 100 strategic projects in 30 countries across 14 therapeutic areas of Specialised Nutrition”
Medical Nutrition and Consumer Health (including nutritional supplements) are growing markets driven by an ageing population, increased incidence of food allergies, and a trend towards wellbeing, wellness, and better nutrition.
This industry is increasingly complex. Medical Nutrition, in particular, requires an understanding of very different national health systems, each with different stakeholders and reimbursement models. Pressure on cost from medical payers is forcing companies to innovate in order to avoid the threat of commoditisation. This overlaps with the challenges of the Consumer Health space since such commercial products often compete for both HCP and patient attention. Consumer Health, however, comes with its own challenges including heightened competition due to lower barriers to entry and creating compelling DTC communication. Sector & Segment helps its Medical Nutrition and Consumer Health clients navigate through these complex ecosystems.
Our team has extensive experience in covering strategy, market research, and commercial excellence challenges across a variety of health objectives, therapeutic areas and settings (e.g. medical facilities such as public and private GPs, specialist practices, care homes and pharmacies; wellness channels such as gym clubs, weight-loss and wellness centres).
Our Specialised Nutrition practice covers a broad range of medical and non-medical nutritional sectors:
- Parenteral / Intravenous Nutrition
- Tube / Oral Medical Nutrition, across majority of Therapeutic Areas
- Early Life Nutrition (Infant and Growing-up Milks, Nutritional Drink Supplements)
- Nutrition for Food Allergy
- Vitamin & Mineral and Nutritional Supplements
- Weight Loss Products
- Sleep Aids
- Sports Nutrition
- Pet Prescription Diets