“We support the Medical Device industry by developing complex business cases to 1) stress test new product development and business strategies, and 2) bring a more comorbidity/condition-centric approach to their businesses”
Our focus on medical devices has come as a natural extension of our strong expertise in Medical Nutrition. As the Medical Nutrition industry is adopting a more condition-centric approach, we have to think holistically about patient management, including both nutritional and non-nutritional treatments and solutions for more precise outcomes and better quality of life.
Medical Devices are increasingly being subject to cost and compliance pressures from health authorities as well as intensified competition that is driving a more aggressive pace of innovation. Consequently, medical device companies are compelled to act faster and more efficiently. Through a deeper understanding of beliefs and behaviours in clinical practice across medical settings (acute vs. post-acute), we can support this process by developing stronger value propositions with our clients.
Within the vast world of medical devices, our current areas of involvement lays in the following segments
- Orthopaedic devices
- Devices and digital applications for motor movement rehabilitation and monitoring
- Ostomy devices
- Wound care devices, including dressings and negative pressure
- Infusion care
- Nutritional pumps & other devices
As healthcare systems across the world scrambled to contain the spread of COVID-19 in the spring of 2020, resources were shifted away from many areas of healthcare to treat patients with the virus. The stay-at-home public health messaging advised people, at least...