Medical devices

“We support the Medical Device industry by developing complex business cases to 1) stress test new product development and business strategies, 2) develop more patient-centric marketing strategies, and 3) bring a more comorbidity/condition-centric approach to their businesses”

Our focus on medical devices has come as a natural extension of our strong expertise in Medical Nutrition. As the Medical Nutrition industry is adopting a more condition-centric approach, we have to think holistically about patient management. This includes both nutritional and non-nutritional treatments and solutions which result in more precise outcomes and better quality of life.

Medical Devices are increasingly being subject to cost and compliance pressures from health authorities, as well as intensified competition that is driving a more aggressive pace of innovation. Furthermore, winning consumers in the long run increasingly means offering supporting services in order to become the “partner of choice” for patients and caregivers throughout their journey. Consequently, medical device companies are compelled to act faster and more efficiently, all while adding value for the patient. Through a deeper understanding of patient and HCP beliefs and behaviours across medical settings (acute vs. post-acute), we can support this process by developing stronger value propositions with our clients.

Within the vast world of medical devices, our current areas of focus are in the following segments:

  • Orthopaedic devices
  • Devices and digital applications for motor movement rehabilitation and monitoring
  • Ostomy devices
  • Wound care devices, including dressings and negative pressure
  • Infusion care
  • Nutritional pumps & other devices
  • Self-diagnosis devices and digital tools

Sectors Insights

<strong>Key Insights and Takeaways: GIANT Health Conference in London </strong>

Key Insights and Takeaways: GIANT Health Conference in London 

In December 2022, our Consulting Managers Margarita Svarceva and Peter Hays attended the GIANT Health Conference in London. The two days were filled with engaging workshops, panels, and exhibitors. The conference ...
The Value of Segmentation in Healthcare

The Value of Segmentation in Healthcare

A trend towards the personalisation of medical care Over the past decades, healthcare systems have been progressively shifting towards a more integrated and patient-centric approach to care. One form of this shift ...
How COVID-19 has impacted medical devices: the case of wound care

How COVID-19 has impacted medical devices: the case of wound care

As healthcare systems across the world scrambled to contain the spread of COVID-19 in the spring of 2020, resources were shifted away from many areas of healthcare to treat patients with the virus. The stay-at-home ...