“We support the Medical Device industry by developing complex business cases to 1) stress test new product development and business strategies, and 2) bring a more comorbidity/condition-centric approach to their businesses”
Medical Devices are increasingly being subject to cost and compliance pressures from health authorities as well as intensified competition that is driving a more aggressive pace of innovation. Consequently, medical device companies are compelled to act faster and more efficiently. Through a deeper understanding of beliefs and behaviours in clinical practice across medical settings (acute vs. post-acute), we can support this process by developing stronger value propositions with our clients.
Within the vast world of medical devices, our current areas of involvement lays in the following segments
- Orthopaedic devices
- Devices and digital applications for motor movement rehabilitation and monitoring
- Ostomy devices
- Wound care devices, including dressings and negative pressure
- Infusion care
- Nutritional pumps & other devices
As healthcare systems across the world scrambled to contain the spread of COVID-19 in the spring of 2020, resources were shifted away from many areas of healthcare to treat patients with the virus. The stay-at-home public health messaging advised people, at least...