Cosmetics

“Our team has worked in close collaboration with leading global cosmetics companies, helping them to win leadership and effectiveness in equity channels”

The Cosmetics industry is characterised by a perpetual need to understand and respond rapidly to ever-changing consumer preferences. Cosmetics companies face constant pressure to refine and adjust their segmentation, product pipelines, and business models, in response to both growing consumer demands and competitive threats.

Our team has extensive experience in helping clients to tackle these challenges. We provide specifically tailored research and analysis to monitor customer preferences,  whilst also advising on growth opportunities, competitive strategy, and sales and marketing effectiveness.

Sector & Segment has built a particularly powerful methodology to analyse niche, high-growth equity channels of cosmetics, where fragmentation is often perceived by our client as a hurdle for segmentation and revenue growth.

We have particular expertise in the following Cosmetics sectors:

• Dermocosmetics
• Dermal Fillers and Aesthetic Treatments
• Spa Cosmetics
• Luxury Fragrances
• Natural and Organic Beauty and Care
• Beauty and Grooming Electrical Devices